American actress and activist Sophia Bush has become a co-founder and member of the advisory board for Fashionkind, an e-commerce platform for 'high-end clothing and accessories made in a way that has a positive impact', such as using sustainable materials.

The Love, Victor star, known for her activism in girls' education and environmental justice, says she wants to use her new role at Fashionkind to 'shift attitudes within the industry and among consumers', commenting 'I want to offer a megaphone to Fashionkind and its brands. But I also want to engage in the conversation of changing our relationship with consumption'.